Rigid Pricing

Rigid Pricing

Of the 5 Ps of marketing, Price is the most important lever for a thrift store. It should be used often and aggressively to gain a competitive advantage. However, traditional retail solutions force users into a rigid pricing structure or worse – unit pricing. This is another way to limit the inventory bloat. But, as with the other attributes, limiting prices also limits functionality.

The problem with unit pricing is that most of the items are either under-priced or overpriced. The overpriced items don’t sell and the under priced items don’t receive full value. Unit pricing is also contradictory to the trend of thrift stores selling more and more items online. Obviously, identifying the proper value of merchandise makes a difference.

Wouldn’t it be better if all items had a bar coded price tag?

Then, the price can be variable and accurately reflect the value of the merchandise. Also, shoppers would have a consistent way to see the price and cashiers would have an efficient method of check-out.

A flexible pricing model allows businesses to quickly adapt to market conditions. Special promotions, seasonal sales, and setting the right price will optimize merchandise value and merchandise throughput.

The AMI Solution

AMI allows pricing changes at any time, because the price is not defined by a SKU.

  • Change prices as often as you like without causing inventory bloat.
  • Current items retain their original price.  No re-tagging necessary.
  • AMI can suggest price adjustments based on historical trends.